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Samira Mahjoub
Located in Los Angeles, CA

  • Internet Professional with solid analytical skills and phenomenal communication skills.
  • Over 10 years of ecommerce and web development experience at Universal Studios, EMI Music, Hollywood Reporter, Teleflora.
  • Extensive SEO and Conversion maximization experience.
  • Product managed 7 successful web releases a year.

SKILLS
INTERNET MARKETING: Web Usability, SEO/SEM, Web Analytics (Omniture), A/B & MVT Testing - Optimost, Email Marketing, Local Search, Social Media

WEB DEVELOPMENT: ASP.NET, ASP, VB, VB.NET, JSP, XML, HTML, DHTML, CSS, SQL, T-SQL, Javascript, Photoshop

DATABASES: SQL Server 6.5/7/2000/2005, Oracle 8/8i and Data Modeling

SYSTEM ADMINISTRATION: Windows NT/2000/2003 Server/Advanced Server, IIS, Microsoft Certified Professional, Miva Merchant Ecommerce Server

 

PROFESSIONAL EXPERIENCE
Teleflora, LLC
January 2006 - Present

Technology Manager

  • Specified and implemented SEO and Product Page enhancements that increased orders by 48% for Mother’s Day 2008, lifted overall conversion rates by 3% in 2009, increased orders by 19% for Valentine's Day 2010 and increased orders by 23% this past Mother's Day 2010.
  • Drove shopping cart redesign project that resulted in a significant decrease in shopping cart drop off rates and over 50,000 more orders.
  • Create business requirements and functional specs, utilizing knowledge of HTML, ASP, .NET Architecture, SQL Server, Web Analytics, Web Usability and SEO optimization, for Teleflora's consumer direct websites, florist directory website and external client portals.
  • Manage projects though the web development cycle.
  • Manage merchandising, email marketing and florist communication programs for 12,000 e-commerce websites.

 

Hollywood Creative Directory (A division of Nielsen/Hollywood Reporter - formerly part of IFILM.com)
August 2002 - January 2006

Manager, Business Systems & Application Development

  • Developed new online directory search for website, increasing subscriptions by over 30 percent in the first three months.
  • Product managed, architected, developed and maintained all Hollywood Creative Directory internal and external websites. Specified and developed all feature enhancements.
  • Developed sites with HTML, ASP, ASP.NET utilizing Visual Studio .NET integrated with Visual Source Safe.
  • Managed and maintained all systems, including development, backup and production servers; SQL server backups/maintenance, e-commerce system (Miva), data management system, order management program, financial reports, web analytics (Red Sheriff), etc. Managed all systems throughout sale of company and subsequent integration into new company.
  • Built and maintained relationships with outside vendors including Cybersource, Globix, Nova, Miva, etc.

 

Plutus Enterprises
July, 1999 - August, 2002

Senior Web Developer/Consultant

  • Developed and architected B2B & B2C database-driven web sites for Entertainment Industry clients, such as CBS King World, Universal Studios, EMI Music utilizing ASP, JSP, HTML, CSS and SQL (SQL Server and Oracle)
  • Managed and conducted analysis sessions with executive management and department heads to determine business drivers and technical specifications.
  • Created and managed project plan and budget for rapid development projects.
  • Managed, mentored and trained up to twelve project team members.

     

    PROJECT DETAILS

     

    Title Management System

    Universal Studios
    • Developed a web-based, studio-wide intranet application. The portal serves as the title (project) information management system for television, film and home video, ensuring data accuracy and providing cost savings. Includes a near-real-time interface to various legacy systems.
    • Designed system/application architecture. Designed database (SQL Server 2000) using ER/Win. Mapped DB2 and Sybase-based legacy systems to new SQL Server database structure.
    • Coordinated data conversion effort that converted old legacy data into new database structure.
    • Supervised implementation of Enterprise Application Integration software (Vitria BusinessWare) into near-real-time data conversion process.
    • Developed site with HTML, ASP utilizing Visual Interdev 6.0 integrated with Visual Source Safe.

     

    Release Scheduling Management System

    EMI Music Distribution

    • Developed a web-based, company-wide system to manage the production process between 14 separate business units for the third largest music company in North America. Implementation of this system reduced costs and saves the company an estimated $500,000 each year.
    • Designed system/application architecture. Designed and developed database (SQL Server 2000).
    • Developed site utilizing HTML, ASP, XML, VB COM and T-SQL.

     

    EMIdigital.com

    EMI Music Distribution

    • Developed a B2B web portal serving EMI, EMI clients and media outlet content needs. Integrated into the J.D. Edwards World Distribution Module allowing near-real-time flow of information from the enterprise application to the web. System freed up two staff members to take on additional responsibilities.
    • Managed $425,000 application development and hardware upgrade effort, launching on time and on budget.
    • Developed site utilizing ASP, HTML, T-SQL (SQL Server 7). Set up and configured web server and virtual mail server (IIS 5.0).
    • Coordinated hardware and software purchases/upgrades/installation (moving from two machines to eight/Windows NT to 2000/SQL Server 6.5 to SQL Server 7), and J.D. Edwards World integration.

     

    Time and Expense Processing System

    Plutus Enterprises - Internal

    • Developed a customized intranet time and expense reporting website to streamline information exchange between Plutus Enterprises employees, management and clients.
    • Analyzed business and system requirements.
    • Designed, set up, configured and developed Oracle 8i database. Developed site utilizing JSP, HTML, SQL.

 

PARTIAL LIST OF SITES DEVELOPED

www.hcdonline.com ; www.emicapsm.com ; www.emidigital.com (ecommerce portion); www.emidigital.com (extranet - password protected)

CERTIFICATIONS

Microsoft Certified Professional - Internet Information Server

 EDUCATION

Information Technology Institute Toronto, Ontario, Canada
Post-Graduate Diploma (Summa Cum Laude)

University of Toronto - Toronto, Ontario, Canada
B.A., Political Science