Contact me at samira@samira.net. Print Friendly Version: click here

Samira Mahjoub
Located in Los Angeles, CA

SKILLS
  • INTERNET MARKETING: Web Usability, SEO/SEM, Web Analytics (Omniture), Email Marketing
  • WEB DEVELOPMENT: ASP.NET, ASP, VB, VB.NET, JSP, XML, HTML, DHTML, CSS, SQL, T-SQL, Javascript, Photoshop
  • DATABASES: SQL Server 6.5/7/2000, Oracle 8/8i and Data Modeling
  • SYSTEM ADMINISTRATION: Windows NT/2000/2003 Server/Advanced Server, IIS 4/5/6, Microsoft Certified Professional (IIS 4.0), Miva Merchant Ecommerce Server

 

PROFESSIONAL EXPERIENCE
Teleflora, LLC
January 2006 - Present

Technology Manager

  • Perform e-commerce feature design and project management tasks, utilizing knowledge of internet site design, HTML, ASP, .NET Architecture, SQL Server, Web Usability and SEO optimization, for Teleflora's Internet systems, including Teleflora.com, both US and Canadian eFlorist Program/Flower Club sites, findaflorist florist directory website and external client portals.
  • Analyze web analytics, business and system requirements to conceptualize ideas for enhancements to existing sites and new development.
  • Translate ideas or requests for new features into detailed business requirements plans which include business logic, data requirements page flow and wireframe page design. Coordinate with business owners to ensure final design meets business expectations.
  • Manage merchandising, email marketing (via Cheetahmail) and florist communication programs for 12,000 ASP (Application Service Provider) hosted ecommerce websites
  • Manage approved projects/features though the development cycle, including final QA when initial development is complete.
  • Specified SEO and Product Page enhancements that increased orders by 48% for the past holiday.
  • Drove shopping cart redesign project that resulted in a significant decrease in shopping cart drop off rates.

 

The Nielsen Company/Hollywood Reporter/Hollywood Creative Directory
October 2004 - January 2006
IFILM.com/Hollywood Creative Directory
August 2002 - October 2004

Manager, Business Systems & Application Development

  • Developed new online directory search for website, increasing subscriptions by over 30% in the first three months.
  • Managed, architected, developed and maintained all Hollywood Creative Directory internal and external websites. Specified and developed all feature enhancements.
  • Developed sites with HTML, ASP, ASP.NET utilizing Visual Studio .NET integrated with Visual Source Safe.
  • Designed new database schema for online database, which increased flexibility in data usage and search speed.
  • Created reliable and accurate data conversion scripts (SQL Server DTS/Stored Procedure/User Defined Function combination) used to convert data from old database into new database structure.
  • Implemented credit card authorization vendor change, resulting in a savings of $6000 per year.
  • Managed and maintained all systems, including development, backup and production servers; SQL server backups/maintenance, e-commerce system (Miva), data management system, order management program, financial reports, etc. Managed all systems throughout sale of company and subsequent integration into new company.
  • Built and maintained relationships with outside vendors including Cybersource, Globix, Nova, Miva, etc.
  • Created and managed project plans and budgets for all web development and hardware upgrade projects.

 

Plutus Enterprises
July, 1999 - August, 2002

Senior Web Developer/Consultant

  • Managed, architected and developed B2B & B2C database-driven web sites for Entertainment Industry clients, such as CBS King World, Universal Studios, EMI Music.
  • Managed and conducted analysis sessions with executive management and department heads to determine business drivers and technical specifications.
  • Created and managed project plan and budget for rapid development projects.
  • Managed, mentored and trained up to twelve project team members.

     

    PROJECT DETAILS

     

    Title Management System

    Universal Studios
    • Developed a web-based, studio-wide intranet application. The portal serves as the title and title-related information management system for television, film and home video, ensuring data accuracy and providing cost savings. Includes a near-real-time interface to various legacy systems.
    • Designed system/application architecture.
    • Mapped DB2 and Sybase-based legacy systems to new SQL Server database structure.
    • Coordinated data conversion effort that converted old legacy data into new database structure.
    • Supervised implementation of Enterprise Application Integration software (Vitria BusinessWare) into near-real-time data conversion process.
    • Designed database (SQL Server 2000) using ER/Win
    • Set up and configured web server (IIS 5.0), set up virtual website and permissions.
    • Developed site with HTML, ASP utilizing Visual Interdev 6.0 integrated with Visual Source Safe.

     

    Release Scheduling Management System

    EMI Music Distribution

    • Developed a web-based, company-wide system to manage the production process between 14 separate business units for the third largest music company in North America. Implementation of this system reduced costs and saves the company an estimated $500,000 each year.
    • Designed system/application architecture.
    • Designed and developed database (SQL Server 2000).
    • Set up and configured web server (IIS 5.0), set up virtual website and permissions.
    • Developed site utilizing HTML, ASP, XML, VB COM and T-SQL.

     

    EMIdigital.com

    EMI Music Distribution

    • Developed a B2B web portal serving EMI, EMI clients and media outlet content needs. Integrated into the J.D. Edwards World Distribution Module allowing near-real-time flow of information from the enterprise application to the web. System freed up two staff members to take on additional responsibilities.
    • Managed $425,000 application development and hardware upgrade effort, launching on time and on budget.
    • Developed site utilizing ASP, HTML, T-SQL (SQL Server 7).
    • Set up and configured web server and virtual mail server (IIS 5.0).
    • Coordinated hardware and software purchases/upgrades/installation (moving from two machines to eight/Windows NT to 2000/SQL Server 6.5 to SQL Server 7), and J.D. Edwards World integration.

     

    Time and Expense Processing System

    Plutus Enterprises - Internal

    • Developed a customized intranet time and expense reporting website to streamline information exchange between Plutus Enterprises employees, management and clients.
    • Analyzed business and system requirements.
    • Designed, set up, configured and developed Oracle 8i database.
    • Developed site utilizing JSP, HTML, SQL.

 

PARTIAL LIST OF SITES DEVELOPED


CERTIFICATIONS

Microsoft Certified Professional - Internet Information Server 4.0

 

EDUCATION

Information Technology Institute Toronto, Ontario, Canada
Post-Graduate Diploma (Summa Cum Laude)

University of Toronto - Toronto, Ontario, Canada
B.A., Political Science

ACTIVITIES

Motorsports - SCCA (Sports Car Club of America) Solo2